The difference between dentists making $500,000+ net income per year and those taking home only a fraction of that number comes down to one word.

LEADERSHIP

Face it. In dental school they taught you how to perform clinical skills. Most of your continuing education after dental school has been centered around improving your clinical skills. How to place implants. How to identify and correct occlusal problems. Faster easier orthodontics. Single visit endo. The list goes on. 

Every time I took a course to improve my clinical skills I'd return to the office excited to put my new knowledge into practice... ending up discouraged that getting staff and patients on board with <fill in the blank> was far easier said than done. I was certain that my American Academy of Cosmetic Dentistry Accreditation was going to be the one thing that would make such a big difference in my practice and my income. Nope. Surely my investment over the subsequent six years as an AACD Examinar for accreditation would be the feather in my cap that would turn things around for me. Wrong. How bout going through the entire Peter Dawson continuum over a three year period? 

I became a better dentist but the cold truth was that my skills as the CEO of my business hadn't changed one iota. Unfortunately the world is filled with lots of clinically excellent dentists who aren't making anywhere near the income... who will never enjoy the level of wealth and security from practice you deserve. 

The One Thing that Made the Difference for Me Could Make You Wealthy

Leadership.

In this presentation you’ll learn EXACTLY what's needed in order for you to define your vision and lead your team to help you Achieve or Exceed Your Professional and Financial Goals in practice. You will have more fun and LESS STRESS when your each of your team members understands, supports, and executes your wishes. You'll be able to gain acceptance of more of your best dentistry, improve your patients health and lives, and as a result, take better care of yourself and your family.

You will discover every detail of "The 18 Steps for Developing Leadership Excellence." 

• A simple formula I designed to help you craft and define your vision (painlessly and in just minutes)
  
  
• A BELIEF system that starts with YOU
  
  
• The one thing without which your team will never share your passion and desire for growth
  
  
• The "Magic Sauce." During this webinar I'll reveal the single thing I REQUIRE of my coaching member offices... in fact the only thing without which I guarantee practices will never reach anywhere near potential
  
  
• TEAM MEMBER ACCOUNTABILITY! One of the most common concerns I hear from dentists is that they tell their team members what they want done... the team members may even SAY yes... but in the end, things don't get done as requested or promised. With my SYSTEM FOR ACCOUNTABILITY  You will never suffer this common downfall again
  

• The PROVEN ANTIDOTE to "My hygienist would never do that for me" or "My receptionist is kind of set in her ways and I'm sure she wouldn't..."
  
  
• The TWO KINDS OF EMPLOYEES you CANNOT TOLERATE and still expect to reach  or exceed your dreams
  

• The Ultimate Litmus Test When You're Wondering Whether or Not to Terminate    
  
  
• How to insure the IMMEDIATE SUCCESS of a brand new team member
  
  
• The one thing your team members VALUE MORE THAN THEIR PAY and how to guarantee you never lose focus on this
  
  
• My rule of 3. Use it to build a powerful profitable dental team! Ignore it to your peril.
  

• What you MUST KNOW about ANNUAL REVIEWS
  
  
• Learn the secret that research revealed indicating the most effective way (by far) for your team members to learn anything. Dr. Stephen Covey (7 Habits of Highly Effective People) shared this with me only moments before he placed the ring on my wife Elizabeth's finger the day I proposed marriage to her!
  
  
•  The quality we dread in team members, IF exercised appropriately may actually be their best and most useful quality!
  
  
• What we learned from Tony Hsieh and Zappos that could help you to build a practice that enjoys 2X, 3X even 5X the number of referrals from your patients vs. the number your competition attracts
  
  
•  How to make dentistry FUN for your team!
  

• The psychology and power behind Charles Duhigg's "Small Wins" theory